So I saw today one of the best videos of an influencers endorsing a garage makeover company ever, and yet they waisted the potential.
https://www.instagram.com/reel/DHo4JmVyN2N/?igsh=enEyNG0yNGNsNmJi
The video could have done so much more for them.
Yes the video got 12k organic views on Instagram. But how many of those views where in the market with home owners (Orange County), likely not as much as you wished. So even the influencer would have been better to have been a popular local blogger food or mommy blogger just on audience alone.
They never turned this video into an ad. They could have leveraged this video for tons of leads on Facebook and Instagram. By the way, you can see all the ads any business is running on Facebook, Instagram or Google right now, and that is how I verified they aren’t leveraging this in ads.
They never added this on their website so people could see it when assessing them over the competition. The power of social proof has been cited in many marketing studies.
They likely never added this into their email campaigns to help convince people who already became a lead to make a buying decision.
They likely did the garage for free and or even paid him to be in the video and yet they likely did not recoup the cost because they failed to actively incorporate and market this.
Checklist to get more from your influencer collaborations:
- Pick influencers that have the right audience (Examples: Mommy Blogger or Food Blogger)
- Incorporate the video and testimonial into your website and marketing like in email marketing.
- Incorporate the media into your ads to maximize the reach and also the leads you generate.
- You could even get more our of the effort by doing a behind the scenes video, blog post, or process focused resource.
- Don’t give away the whole garage unless their video yields an ROI (you can do an affiliate setup if you want)